Over the past few years, budget beauty has become a big thing in the makeup industry. In days gone by, makeup artists would only ever use high-end makeup brands to fill their cosmetics bags, but that’s no longer the case. Today, lots of makeup professionals opt to use budget products as well as high-end ones. This has, in turn, led to lots of makeup lovers becoming obsessed with budget beauty brands. After all, if the professionals use them then they must be up to the job, right?

The truth is, the cost of a makeup product doesn’t determine how good it will be. So whether a brand is budget-friendly or not, that doesn’t guarantee the quality of its products. A lot of budget-friendly beauty brands are incredible. However, there are also some that are not. The question that a lot of makeup addicts struggle with is how do you tell if a budget brand is worth the hype?

Read up on the brand


If there’s a brand that you’ve heard a lot about, like NYX cosmetics, for example, take the time to read up on it. Google the company, read reviews from beauty bloggers and ask your other makeup loving friends what they think. By far the best way to tell if a brand is worth the hype is by reading reviews by a selection of bloggers, as well as reading the reviews on the brand’s website. Doing this should give you an idea of just how high quality a company’s products are.

Ask makeup artists what they would recommend

Do you know any makeup artists? Then get in touch with them to ask what budget beauty brands they would recommend. The chances are they’ll have a list of budget brands they love and ones that they hate, as well as reasons why they feel how they do about each brand. If you don’t know any makeup artists, join a couple of makeup groups on Facebook and post in there asking for advice from makeup artists. See which budget brands tend to be most popular and which ones aren’t, and use that to give you an indication of how good a product will be.

Test the products

How To Tell If A Budget Beauty Brand Is Worth The Hype

Regardless of what other people say, it’s important to remember that what makeup products you like is down to personal preference. So, just because your friends are all crazy about Makeup Revolution, for example, that doesn’t mean that you will also be a fan of their products. That’s why before you buy, it’s so important to test a product first. Almost all makeup stores have testers available to use, so make sure to take advantage of that. If for example, you want a budget-friendly highlighter, take the time to test out a few different budget ones and see which one you prefer. If you want to find products that work well and that you love, testing them out yourself is a must.

Budget beauty brands offer some amazing products, many of which are on par with their high-end counterparts. It’s just a case of finding the best products and brands for you and the look that you want to achieve.